For the past couple of months, Milwaukee radio has been innundated with commercials advertising laser hair removal from a place called “Ideal Image.” For the most part, every commercial says the same thing: “Aren’t you unhappy with all that unwanted hair? Don’t you want to have more time to do the things you want to do? Wouldn’t your life be easier if you didn’t have to shave every day? Isn’t a hairless person a happier person?” Largely, the commercials are directed toward women, but men are also welcome to partake of the ritual.
In recent weeks, in anticipation of the Christmas season, the commercials have taken a different advertising approach. Just this morning, I heard a commercial that advocated laser hair removal as a gift for your loved ones. Get your significant other a gift certificate to Ideal Image for Christmas! They’ll love you for it!
Now, I can imagine a woman buying such a gift for her man with little to no problem. Men are notorious for growing hair in strange places, and they are even more notorious for not caring about it. For the most part, if they don’t have to pay for it, and if they know it will make their female counterparts happy, men will welcome the idea of going in and getting their unsightly growths removed. Such a gift from a woman to a man is not a problem.
However, the image of a man giving the gift of laser hair removal to his woman is more that slightly problematic. In my mind, it is on par with getting your wife a thighmaster or an appointment with a nutritionist. Isn’t “Hey, I thought you might want to take care of that hair I don’t like” the same as “Hey, it would be great if you had smaller thighs?”
Maybe I’m reading too far into this. Your thoughts are appreciated.